How to Have a Strategy to Get Audience on Social Media and Make Money: See How

When it comes to strategy for getting an audience on social media, the controversy arises between what is more important: having followers or having reach. Many digital marketing specialists say that the number of followers is not the main focus, but reaching the largest number of people. This makes sense, but there are those who argue that having followers is essential to create influence and audience.

Reach or Followers: Who is Right?

On one hand, those who focus on reach are thinking about paid strategies. With paid media, the focus is on distributing the content to as many interested people as possible so that what you want to advertise reaches the right audience. 

This type of audience on social media is essential, since platforms distribute their ads according to the investment. In this case, followers may not be as important, there are even specialists who say that "having many followers is to inflate the ego".

The Strength of Followers

On the other hand, having a large number of followers also brings advantages. A solid base of followers allows your content to be shared organically, without having to spend a lot. In addition, followers can turn you into an influencer and it's a great audience on social media. 

Many companies look for influencers precisely because of this, which can generate partnerships and business without the need to invest in other more expensive forms of advertising such as TV or radio, and that is the importance of having this type of audience on social media.

Audience Strategy: How to Grow and Make Money?

In the end, investing in your audience on social media can be an excellent strategy to make money online and gain visibility. Loyal followers can be an economical way to promote your products or services, without the need for large budgets in paid media. But, of course, everything depends on a good strategy to grow, attract an audience, and stay relevant in the digital market.